ELSE is elevated, everyday lingerie for the modern woman. Their timeless, versatile pieces make you look and feel great, whether you wear them as the foundation of your outfit, or of course—alone. They create these for you, the incredible woman who follows her dreams, defines her destiny and buys her own lingerie—for herself.
Ela Onur, the creator and founder, launched ELSE in 2008. She grew up among artisans and designers of her family’s lingerie accessories business, so it was only natural that she would one day forge her modern vision into her own line. Her level of technical knowledge makes her a singular expert in the industry, while her vision of femininity has made ELSE a favorite among style stars and modern women who are searching for something different in their lingerie.
Else is made for women, by women. Every single piece is made by hand in our Istanbul-based atelier, using modern techniques. They educate women in our community in the art of making lingerie, giving them skills to earn their own living. Their company is staffed by 90% women and is also now a family affair—Ela’s husband, Cenk Turkay, recently joined the company to oversee operations and business development.
Else is committed to giving back what they can to Mother Nature. They have a recycling program for responsible disposal of atelier wastes, and use sustainable lace created from regenerated yarn using solar energy.