Launched in 1988 in Montreal, Blush is the legacy of a dedicated entrepreneurial family with a century of combined experience in the fashion industry. In 2001, siblings Tiffany and Justin Ajmo took the helm of their father's business, developing a high fashion brand that is international From trendy pieces to practical undergarments, Blush brings together three essentials: luxury, comfort and affordability.

Blush empowers women to find self-love, strength & sensuality by providing fashionable, affordable lingerie without compromising on fit or quality. Blush believes everyone should feel beautiful, sexy & confident; no matter their shape, size or beliefs, everyone deserves refined, high-quality, affordable lingerie.

Women empowerment: Blush is made for women, by women. Lingerie should help women celebrate their body, their true self, no matter where life takes them, and should be an expression of self-love instead of a tool of seduction.

Blush promotes safe, lawful, humane and ethical manufacturing. Their entire production chain respects their brand values.