Antigel was created in 1998 by the then CEO of Lise Charmel, Jacques Daumal, with the aim of offering women young, trendy, quality lingerie at a lower price. The story of Antigel begins in Alba, a small town in Italy located between Turin and Genoa. A cosmopolitan city with a historic past, Alba is an unfailing source of inspiration for the lingerie brand thanks to its charm, its towers, its palaces and its intact medieval streets. Antigel is the perfect alliance between French know-how and Italian creativity. Comfortable and easy to wear, Antigel's collections go from pastel to flashy, with original patterns and prints, each design aims to please the free spirit. Antigel offers bras ranging from A to G cups so all women can experience the line. The brand's aim is to make all women's personalities shine through with sets that boost their daily lives and push them to excel every day. Antigel is not only colourful and comfortable lingerie, it is above all an exceptional know-how. Based in Lyon and Piedmont, the brand's pattern-making and production workshops demonstrate its unique expertise. Each piece is designed with passion within the framework of a creative process that gives free rein to the imagination of the designers with the sole obligation of bringing out the unique beauty of each woman.